Hi, I’m Abdul Waris K, a performance marketing consultant based in the UAE. I help real estate and service-based brands scale through full-funnel ad strategies, automation, and performance-focused digital execution.

After managing over ₹20M+ in ad spend across platforms like Google Ads, Meta Ads, DV360, and CM360, I’ve seen one thing clearly: strategy wins over hype.

What I Do Best:

• 📊 Performance Marketing Campaigns (Google, Meta, TikTok, LinkedIn)
• 🎯 Lead Generation for Real Estate & Education
• 🧩 CRM + Martech Automation (HubSpot, Zoho, Zapier)
• 🎥 Creative Ad Strategy (Reels, hooks, storytelling)
• 📈 Tracking & CRO (GA4, GTM, Heatmaps, Landing Pages)

My Journey So Far:

I’ve worked with brands across the UAE and India, from early-stage startups to established academies. Whether it’s running lead gen ads for a real estate group in Dubai or optimizing ROAS for an e-learning platform I’ve learned by doing, failing, adjusting, and scaling.

Some highlights:

• Generated 2,000+ real estate leads at ₹45 CPL
• Delivered 4.3x ROAS for an e-learning brand via Meta
• Built campaign workflows with automated tracking & CRM sync

Why I’m Showing Up Online:

For a while, I stayed behind the curtain, running ads and optimizing funnels for others. But now, I’ve decided to document the process, share real insights, and connect with people who actually value results.